THE NEW ADIZERO F50

THE NEW ADIZERO F50

These are the swish new adizero f50’s.  Built for speed, and weighing in at only 165g, the new boot is one of the lightest on the market. Released in a new Vivid Yellow / Black / Green Zest colour way, Leo Messi exclusively debuts them in the UEFA Champions League against Celtic later today.

The new adizero f50 combines revolutionary technologies with cutting edge engineering in order to create the latest incarnation of the hugely successful silo series. Sprintskin is a 1.5mm thick synthetic layer that allows the boot to be lightweight whilst maintaining a natural feeling between boot and ball. Sprintweb is the 3D printed texture on the surface of the boot that allows for exceptional ball control at speed and also provides the supple but stable construction. The final layer of boot construction is the Sprintframe, a strong but lightweight lower section that offers players a perfectly balanced boot.

The next-generation technologies are designed to enable players to ‘Find Fast’, and performance metrics can be tracked, analysed and compared against the best players in the world or with your friends via social media networks using the ground breaking adidas miCoach® capability. The specially designed cavity within the new adizero f50® houses the miCoach Speedcell® which records statistical data such as top speed, distance covered, and active zones. Once the data is captured, it can be wirelessly synced up to an iPhone/iPod or PC/Mac allowing players to analyse their performance, get tips and advice on how to improve, and compare themselves to others.

From mid-November onwards some of the most exciting professional players in the world, including Dani Alves, Karim Benzema, David Silva and David Villa will dominate the game in the boots. The new adizero f50® boots will be available at adidas own-retail outlets as well as specialist stores worldwide from December 2012 in Vivid Yellow / Black / Green Zest. In addition, footballers can download an exclusive mobile app that will unlock unique adidas content, insight into the new boot, and chances to get closer to the brand and its ambassadors. For further information please visit adidas.com/football or go to facebook.com/adidasfootball or @adidasfootball on twitter to join the conversation.

Posted on Wednesday, November 7, 2012

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